We don't repeat retailers' sale banners. We check them. Here's the process a price goes through before it lands on the front page.
Our automated monitor checks major UK retailers every day, recording the current price of thousands of products across electronics, home, kitchen, and games.
A "was" price only means something if it's real. We measure each reduction against what the product genuinely sells for across the wider market — so an inflated recommended price can't sneak a fake deal onto the list.
If the saving clears our bar, it's published with the current price and the retailer. If it doesn't, it's dropped. No filler, no "technically on sale" padding.
Every deal links straight to the retailer's own page. We don't sell anything ourselves — we just point you to the genuine reduction and let you decide.